BRING IT ON: THE MUSICAL

High-flying cheer stunts, clashing school colours, and a whole lot of attitude. This one brought the energy.

We were commissioned by Selladoor and AKA to create the key art for Bring It On: The Musical, a high-octane stage adaptation of the cult teen movie. The brief called for something punchy and dynamic, full of movement and spirit, with a nod to the fierce rivalry at the heart of the story.

Working closely with photographer Uli Weber and choreographer Fabian Aloise, we captured a whirlwind of jumps, poses and pom-poms in a fast-paced studio shoot. The final artwork needed to be bold, character-driven, and impossible to ignore, like the opening beat of a cheer routine that demands your full attention.

We leaned into oversized type, saturated team colours, and high-impact poses to deliver an image that’s pure cheerleading chaos in the best way.