MONOPOLY LIFESIZED

This was a big one. We were asked by Path Entertainment to create brand new key art for Monopoly Lifesized, their huge immersive experience based in London.

Up to this point, they felt the marketing had been playing it a bit safe. They wanted something bolder. More exciting. Something that captured the madness and magic of stepping onto a giant Monopoly board.

After some back and forth on concept ideas, we teamed up with the phenomenal Richard Lakos to bring it to life.

We shot everything in a single day. Richard captured hundreds of plates of the set with different lighting and focus setups, all locked to the same camera position. Then we photographed the cast in multiple positions around the board, keeping every detail consistent.

We brought it all together in Photoshop to create an image that felt big, playful, and full of momentum. A visual that hits that exact moment you roll the dice and throw yourself into the game.

The final artwork launched across London and is now live in the US as well.