SAW: THE EXPERIENCE

This one was all about scale, tension, and blood in the grout.

We were approached by Path Entertainment and Lionsgate to create brand new key art for SAW: Escape Experience London, the official immersive experience inspired by the iconic horror franchise. The goal was to showcase the high production values and intensity of the show, and deliver something that felt as premium, cinematic, and twisted as the films themselves.

Using production photography of the rooms, we crafted a series of posters designed to spotlight the brutal beauty of each space. We then staged and shot Billy the Puppet to become the spine of the campaign, creating a striking, blood-soaked image that pulls no punches.

The final artwork helped reposition the experience as something bigger, darker, and more unforgettable. The games had truly begun.